Lidl Filiale

We are retail.

With Lidl and Kaufland, we have been shaping the way people shop for more than 50 years .

Initially on site in discount and full range stores, then online via e-commerce and marketplace, we can now be found in all digital channels: in our apps, newsletters, in-store DooHs, social & search and throughout the web.

Lachender Mann der auf das Schwarz Media Logo zeigt

We are retail media.

From now on, Schwarz Media will complement where and when customers get inspired.

We offer brands full-funnel solutions for retail media campaigns - preferably with a reliable  uarantee of success for you. We guide you from a comprehensive media concept to creative implementations and finally insightful evaluations.

Diversity is our strength: we are always striving to develop new business areas contributing to the quality of life of our customers.

Because if you stop getting better,
you stop being good.

At a glance

Frau mit Einkaufswagen an den Kühlschränken mit Tiefkühlkost. Sie hält eine Tiefkühlpizza in der Hand und liest, was auf dem Karton steht

More transparency of your media performance

Real-time incrementality reporting (iROAS) 

Ramdomized controlled tests to measure incremental effects of your campaign in-flight 

Direct proof of the impact also for offsite – upper funnel campaigns (measurement, online & in store)

Even more

Person hält digitalisierte Glühbirne, die zur einen Hälfte eine illustrierte Hirnhälfte und zur anderen Hälfte eine Glühbirne zeigt

More innovation

With our innovative product portfolio: Ads with predictable guarantee of success

Person mit Smartphone in der einen Hand und mit der anderen Hand auf der Laptop Tastatur tippend

More Omnichannel

Out entire retail portfolio: from full range to discount, from marketplace to online shop

Foto mit einem Artikel in der digitalen Zeitung und im Hintergrund das Lidl und Kaufland Logo unter dem Schwarz Logo

More reach

By providing our leading target group coverage: quantitive as well as qualitative

Zwei Mitarbeiterinnen von Lidl beim Einräumen in der Frischeabteilung

More Trust

With our high standards: data protection, compliance and IT / cyber security

More success in retail. For more than 50 years

6.8 bn

Store customers per year

13.700

Stores worldwide

32

Countries

2

Strong retail brands

Trust as basis for your success.

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