We are retail.

With Lidl and Kaufland, we have been shaping the way people shop for more than 50 years .

Initially on site in discount and full range stores, then online via e-commerce and marketplace, we can now be found in all digital channels: in our apps, newsletters, in-store DooHs, social & search and throughout the web.

We are retail media.

From now on, Schwarz Media will complement
where and when customers get inspired.

We offer brands full-funnel solutions for retail media campaigns - preferably with a reliable guarantee of success for you. We guide you from a comprehensive media concept to creative implementations and finally insightful evaluations.

Diversity is our strength: we are always striving to develop new business areas contributing to the quality of life of our customers.

Because if you stop getting better,
you stop being good.

Schwarz Gruppe Logo

I. Advertising


Loyalty App

e.g. In-App Incentive & AdBanner


e.g. Display Ads & Brand Page


e.g. Display Ads & Sponsored Product Ads


e.g. SPAs, Display-Ads, Package Inserter


e.g. Display Ads

DooH (Instore)

e.g. Video & Display Ads


Extended Audiences

e.g. via DSPs


e.g. Display Ads


e.g. Search & Shopping Ads

II. Insights


e.g. Campaign Performance, Brand Performance

III. Partnering

Partnership Programs

e.g. Display Ads, Brand Pages and more

More Omnichannel

Our entire retail portfolio:
from full range to discount,
from marketplace to online shop

More reach

By providing our leading target group coverage:
quantitative as well as qualitative

More innovation

With our innovative product portfolio:
Ads with predictable guarantee of success

More trust

With our high standards:
data protection, compliance and IT / cyber security

More success in retail.
For more than 50 years.

Store customers per year
Stores worldwide
Strong retail brands
Retail media partner


Highest range and frequency.

  • Marketplace
  • E-Commerce
  • Full range
  • Discount


Innovative solutions for more impact and efficiency

  • Apps
  • Web
  • Newsletter
  • E-Commerce
  • Marktplatz
  • DooH


Highest reach, quality and compliance.

  • Web & Mobile
  • Social & Search

We are part of the daily lives for millions of people.

Be a part of it.

„With 6.1 billion store customers per year, we are their customers' daily companion.“

What can we do for you?

Arrange an initial meeting with us to get to know your needs and requirements.

Trust as basis for your success.

BVDW Logo RMC Logo XMCyber Logo Stackit Logo
Be a part of our team!

Looking for a new challenge? Join Schwarz Media! We offer a variety of vacancies. Support our growing teams.

Arrange an appointment