As a rule, the personal data of yours that we collect is obtained directly from you. The statutory basis is, in particular, the EU General Data Protection Regulation (GDPR).
1. "Controller" within the meaning of Article 4(7) GDPR
The controller responsible for processing within the meaning of Article 4(7) GDPR is:
Schwarz Media GmbH
2. Communication by e-mail/telephone/mail/contact form
2.1. Purposes of the processing/legal basis
We treat all personal data that we receive from you by e-mail. We use your data solely for the limited purpose of processing your inquiry. The legal basis for the processing is Article 6(1)(f) GDPR. Our legitimate interest arises from the interest in responding to your inquiries so that customer satisfaction is ensured and promoted.
When you send us personal data by contacting us for purposes of initiating or performing an existing contractual relationship, Article 6(1)(b) GDPR is the legal basis for data processing.
2.2. Recipients/categories of recipient
As a rule, we do not transfer the data to third parties outside Schwarz Media GmbH. In exceptional cases, we will have a processor process the data on our behalf. Such processors are carefully selected and bound by contract in accordance with Article 28 GDPR.
Where necessary to process your inquiry, we transfer your data to Schwarz Group companies, such as Schwarz IT KG.
2.3. Obligation to provide your data
You are under no statutory or contractual obligation to provide personal data to us. However, if you do not provide us with the data required to process your request, we will not be able to process or respond to it.
2.4. Storage time/criteria for determining storage time
We delete or securely anonymize all information we receive from you when you make inquiries no later than 90 days after the final response is sent to you. The information is retained for 90 days in case you contact us again after a receiving a response from us on the same matter and we need to refer to our previous correspondence. Based on experience, we generally do not receive any questions concerning our responses after 90 days. If you assert your rights as a data subject, your personal data will be stored for three years after the final response in order to document the fact that we provided you with comprehensive information and that the legal requirements have been met.
Personal data that you send to us as part of initiating or performing a contract will be deleted after no more than 12 years.
3. Data processed when you visit this website
3.1. Purposes and legal basis of processing
When you visit this website, log files are generated containing the following information:
- the website/application from which you accessed our site (referrer URL);
- the IP address;
- the date and time of access;
- the client request;
- the http response code;
- the data volume transmitted;
- the name and URL of the requested file;
- information about the type of browser and operating system you are using;
- the name of your Internet service provider.
The legal basis for the processing is Article 6(1)(f) GDPR. Our legitimate interest arises from our interest in protecting our systems and preventing improper and/or fraudulent activity each time that a user accesses this website.
Where processing of the aforementioned data is necessary for preparing or performing a contractual relationship, we process your data on the basis of Article 6(1)(b) GDPR.
3.2. Recipients/categories of recipient
In exceptional cases, your personal data may be accessible to Schwarz IT KG, Stiftsbergstraße 1 74172 Neckarsulm, for support and maintenance purposes because our website is hosted on our behalf on servers provided and operated by Schwarz IT KG.
3.3. Obligation to provide your data
You are under no statutory or contractual obligation to provide personal data to us. However, such data will be processed for technical reasons as soon as you access our site. The only way to prevent your data from being processed is to stop using our website.
3.4. Duration of storage
We store the aforementioned data for a period of 7 days.
We, Schwarz Media GmbH, Stiftsbergstraße 1 74172 Neckarsulm are the controller with respect to data processing in connection with the use of "cookies" and other similar technologies to process usage data on all (sub-)domains at https://www.media.schwarz
Cookies are small text files that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our websites. Cookies do not cause any harm to your end device, nor do they contain any viruses, trojans or other malware. The cookie stores certain information that results in connection with the specific end device deployed.
This does not, however, mean that we will immediately become aware of your identity.
4.1. Purposes and legal basis of processing
Cookies and the other technologies used to process usage data are deployed for the following purposes, depending on the categories of cookie/other technologies:
- Necessary: these cookies help to make a website usable by enabling basic functions such as site navigation and access to secure pages. The website cannot function properly without these cookies.
- Preferences: using these methods, we can take into account your actual or perceived preferences to enhance the user experience. For example, we can use your settings to display our website in a language relevant to you. They also mean we can avoid displaying products that may not be available in your region.
- Statistics: These methods enable us to tailor the design of our services by producing anonymized statistics about how they are used. For example, we can use them to determine how better to adapt our websites to user habits.
- Marketing: These enable us to display relevant advertising content based on an analysis of your usage behavior. Your usage behavior can also be tracked over various websites, browsers or devices via a user ID (unique identifier).
- security-related events (e.g., identifying repeat failed sign-in attempts);
- settings to customize the user interface that are not linked to a permanent identifier.
- pseudonymized usage profiles containing information on the use of our website. These contain in particular:
- IP address;
- individual user ID;
- products potentially of interest;
- events triggered on the website (web browsing behavior).
- IP addresses are routinely anonymized, which in principle means it is no longer possible to identify you.
- We only store the user ID together with other data you provide (e.g., name, e-mail address) if you give us express permission to do so. In itself, we cannot use the user ID to identify you. We may potentially share the user ID and associated usage profiles with third parties via providers of advertising networks.
The legal basis for using preference, statistics and marketing cookies and similar technologies is your consent given pursuant to Article 6(1)(a) GDPR. The legal basis for using technically necessary cookies and similar technologies is your consent given pursuant to Article 6(1)(f) GDPR. We have a legitimate interest in ensuring the technical stability and security of website operation.
You may withdraw/modify your consent at any time with effect for the future without this affecting the lawfulness of the processing based on consent before its withdrawal. Click here to make your selection.
4.2. Recipients/categories of recipient
In the European Union and in the European Economic Area (EEA), the “Google Analytics” service is offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, which assists us a processor in accordance with Article 28 GDPR.
“Google Analytics” creates user profiles on the basis of pseudonyms (recognition attributes from cookies and device ID and further data on the end device used or the “browser fingerprint”) and usage data (e.g., name and address of the website content requested by your browser, referral links, description of the web browser and operating system used, and the IP address of the requesting end device). Demographic data, such as the age, gender and interests of the users, and interactions, such as button clicks, scroll depth and length of stay, are collected, analyzed and merged with existing anonymized data.
We have configured “Google Analytics” in a such way that your IP address is processed and truncated within the EU using the „_anonymizeIp()“ feature before it is transmitted to Google’s servers in the USA.
We transmit your data in connection with our use of “Google Analytics” to Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, as well as Google LLC, 1600 Amphitheatre Parkway, Mountain View, California 94043, USA. In principle, we have no influence on further data processing by the third-party provider. For further information on how Google handles personal data, please visit https://policies.google.com/privacy?hl=en. By virtue of the fact that we use “Google Analytics” on our web pages, data is transmitted to the aforementioned recipients and stored there for a period of 26 months.
4.3. Transfer of data to third countries
As a rule, we do not transfer your data to recipients located outside of the European Union or the European Economic Area. To the extent that you have consented to the use of the relevant cookies, your data will only be transferred to the servers of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, if it is processed using Google Analytics, Google AdWords and YouTube. Some of these servers are located in the USA. The EU does not have an adequacy decision in place for the USA, which means that a lower level of data protection than in the EU must be assumed. This could mean that you may not be able to adequately exercise your rights as a data subject. In addition, we have no control over the extent to which Google uses your data for its own purposes. However, we have concluded standard contractual clauses with Google, which contractually oblige Google to comply with European data protection standards.
4.4. Obligation to provide your data
You are under no statutory or contractual obligation to provide personal data to us. You may prevent cookies from being stored by adjusting the aforementioned settings, selecting the categories of cookies accordingly or by withdrawing or modifying any consent you may have given.
4.5. Duration of storage
5. Your rights as the data subject
Under Article 15(1) GDPR, you have the right to obtain information, free of charge, on the personal data stored about you.
If the statutory requirements are met, you also have a right to rectification (Article 16 GDPR), erasure (Article 17 GDPR) and restriction of processing (Article 18 GDPR) of your personal data.
If the basis of processing is Article 6(1)(e) or (f) GDPR, you have a right to object under Article 21 GDPR. If you object to processing, your data will no longer be processed thereafter, unless the controller demonstrates compelling legitimate grounds for the processing which override the interests of the data subject in the objection.
If you have provided the processed data yourself, you have a right to data portability under Article 20 GDPR.
If the data processing is carried out on the basis of consent granted under Article 6(1)(a) or Article 9(2)(a) GDPR, you may revoke that consent at any time with effect for the future without this affecting the lawfulness of the previous processing.
In the above-mentioned cases, or if you have questions or complaints, please write to or e-mail the data protection officer. You also have a right to lodge a complaint with a data protection supervisory authority. The data protection supervisory authority located in the state in which you live or where the controller is domiciled has jurisdiction.
6. Data protection officer
Schwarz Dienstleistung KG
- Data protection officer -