Schwarz Media

Schwarz Dienstleistung

Privacy policy

We take the protection of your personal data very seriously and strive to provide you with comprehensive information about the processing of your personal data. The following privacy policy explains how and for what purposes we process your personal data when you visit our website, visit us on social media or contact us.

As a rule, the personal data of yours that we collect is obtained directly from you. The statutory basis is, in particular, the EU General Data Protection Regulation (GDPR).

1. "Controller" within the meaning of Article 4(7) GDPR

The controller responsible for processing within the meaning of Article 4(7) GDPR is:

Schwarz Media GmbH
Stiftsbergstraße 1
74172 Neckarsulm

E-Mail: info@media.schwarz

2. Communication by e-mail/telephone/mail/contact form

2.1. Purposes of the processing/legal basis

We treat all personal data that we receive from you by e-mail. We use your data solely for the limited purpose of processing your inquiry. The legal basis for the processing is Article 6(1)(f) GDPR. Our legitimate interest arises from the interest in responding to your inquiries so that customer satisfaction is ensured and promoted.

When you send us personal data by contacting us for purposes of initiating or performing an existing contractual relationship, Article 6(1)(b) GDPR is the legal basis for data processing.

2.2. Recipients/categories of recipient

As a rule, we do not transfer the data to third parties outside Schwarz Media GmbH. In exceptional cases, we will have a processor process the data on our behalf. Such processors are carefully selected and bound by contract in accordance with Article 28 GDPR.

Where necessary to process your inquiry, we transfer your data to Schwarz Group companies, such as Schwarz IT KG.

2.3. Obligation to provide your data

You are under no statutory or contractual obligation to provide personal data to us. However, if you do not provide us with the data required to process your request, we will not be able to process or respond to it.

2.4. Storage time/criteria for determining storage time

We delete or securely anonymize all information we receive from you when you make inquiries no later than 90 days after the final response is sent to you. The information is retained for 90 days in case you contact us again after a receiving a response from us on the same matter and we need to refer to our previous correspondence. Based on experience, we generally do not receive any questions concerning our responses after 90 days. If you assert your rights as a data subject, your personal data will be stored for three years after the final response in order to document the fact that we provided you with comprehensive information and that the legal requirements have been met.

Personal data that you send to us as part of initiating or performing a contract will be deleted after no more than 12 years.

3. Data processed when you visit this website

3.1. Purposes and legal basis of processing

When you visit this website, log files are generated containing the following information:

  • the website/application from which you accessed our site (referrer URL);
  • the IP address;
  • the date and time of access;
  • the client request;
  • the http response code;
  • the data volume transmitted;
  • the name and URL of the requested file;
  • information about the type of browser and operating system you are using;
  • the name of your Internet service provider.

The legal basis for the processing is Article 6(1)(f) GDPR. Our legitimate interest arises from our interest in protecting our systems and preventing improper and/or fraudulent activity each time that a user accesses this website.

Where processing of the aforementioned data is necessary for preparing or performing a contractual relationship, we process your data on the basis of Article 6(1)(b) GDPR.

3.2. Recipients/categories of recipient

In exceptional cases, your personal data may be accessible to Schwarz IT KG, Stiftsbergstraße 1 74172 Neckarsulm, for support and maintenance purposes because our website is hosted on our behalf on servers provided and operated by Schwarz IT KG.

3.3. Obligation to provide your data

You are under no statutory or contractual obligation to provide personal data to us. However, such data will be processed for technical reasons as soon as you access our site. The only way to prevent your data from being processed is to stop using our website.

3.4. Duration of storage

We store the aforementioned data for a period of 7 days.

4. Cookies

We, Schwarz Media GmbH, Stiftsbergstraße 1 74172 Neckarsulm are the controller with respect to data processing in connection with the use of "cookies" and other similar technologies to process usage data on all (sub-)domains at https://www.media.schwarz

Cookies are small text files that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our websites. Cookies do not cause any harm to your end device, nor do they contain any viruses, trojans or other malware. The cookie stores certain information that results in connection with the specific end device deployed.

This does not, however, mean that we will immediately become aware of your identity.

You may also configure your browser to ensure that a warning appears every time a new cookie is placed. This makes the use of cookies more transparent for you. You may also configure your browser to refuse acceptance of all or some cookies from certain sources. Please be advised, however, that disabling cookies may limit the functionality of this website.

4.1. Purposes and legal basis of processing

Cookies and the other technologies used to process usage data are deployed for the following purposes, depending on the categories of cookie/other technologies:

  • Necessary: these cookies help to make a website usable by enabling basic functions such as site navigation and access to secure pages. The website cannot function properly without these cookies.
  • Preferences: using these methods, we can take into account your actual or perceived preferences to enhance the user experience. For example, we can use your settings to display our website in a language relevant to you. They also mean we can avoid displaying products that may not be available in your region.
  • Statistics: These methods enable us to tailor the design of our services by producing anonymized statistics about how they are used. For example, we can use them to determine how better to adapt our websites to user habits.
  • Marketing: These enable us to display relevant advertising content based on an analysis of your usage behavior. Your usage behavior can also be tracked over various websites, browsers or devices via a user ID (unique identifier).

Depending on the purpose, the use of cookies and similar technologies to process usage data involves processing the following types of personal data in particular:

Necessary:

  • security-related events (e.g., identifying repeat failed sign-in attempts);

Preferences:

  • settings to customize the user interface that are not linked to a permanent identifier.

Marketing:

  • pseudonymized usage profiles containing information on the use of our website. These contain in particular:
  • IP address;
  • individual user ID;
  • products potentially of interest;
  • events triggered on the website (web browsing behavior).
  • IP addresses are routinely anonymized, which in principle means it is no longer possible to identify you.
  • We only store the user ID together with other data you provide (e.g., name, e-mail address) if you give us express permission to do so. In itself, we cannot use the user ID to identify you. We may potentially share the user ID and associated usage profiles with third parties via providers of advertising networks.

The legal basis for using preference, statistics and marketing cookies and similar technologies is your consent given pursuant to Article 6(1)(a) GDPR. The legal basis for using technically necessary cookies and similar technologies is your consent given pursuant to Article 6(1)(f) GDPR. We have a legitimate interest in ensuring the technical stability and security of website operation.

You may withdraw/modify your consent at any time with effect for the future without this affecting the lawfulness of the processing based on consent before its withdrawal. Click here to make your selection.

For an overview of the cookies and other technologies we use, including the respective purposes of processing, storage periods and any third party providers involved, see our cookie policy.

4.2. Recipients/categories of recipient

Our web pages use the “Google Analytics” service offered by Google LLC, 1600 Amphitheatre Parkway, Mountain View, California 94043, USA. Cookies and similar technologies, in particular JavaScript, are used to store and analyze data on your end device.

In the European Union and in the European Economic Area (EEA), the “Google Analytics” service is offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, which assists us a processor in accordance with Article 28 GDPR.

“Google Analytics” creates user profiles on the basis of pseudonyms (recognition attributes from cookies and device ID and further data on the end device used or the “browser fingerprint”) and usage data (e.g., name and address of the website content requested by your browser, referral links, description of the web browser and operating system used, and the IP address of the requesting end device). Demographic data, such as the age, gender and interests of the users, and interactions, such as button clicks, scroll depth and length of stay, are collected, analyzed and merged with existing anonymized data.

We have configured “Google Analytics” in a such way that your IP address is processed and truncated within the EU using the „_anonymizeIp()“ feature before it is transmitted to Google’s servers in the USA.

We transmit your data in connection with our use of “Google Analytics” to Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, as well as Google LLC, 1600 Amphitheatre Parkway, Mountain View, California 94043, USA. In principle, we have no influence on further data processing by the third-party provider. For further information on how Google handles personal data, please visit https://policies.google.com/privacy?hl=en. By virtue of the fact that we use “Google Analytics” on our web pages, data is transmitted to the aforementioned recipients and stored there for a period of 26 months.

4.3. Transfer of data to third countries

As a rule, we do not transfer your data to recipients located outside of the European Union or the European Economic Area. To the extent that you have consented to the use of the relevant cookies, your data will only be transferred to the servers of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, if it is processed using Google Analytics, Google AdWords and YouTube. Some of these servers are located in the USA. The EU does not have an adequacy decision in place for the USA, which means that a lower level of data protection than in the EU must be assumed. This could mean that you may not be able to adequately exercise your rights as a data subject. In addition, we have no control over the extent to which Google uses your data for its own purposes. However, we have concluded standard contractual clauses with Google, which contractually oblige Google to comply with European data protection standards.

4.4. Obligation to provide your data

You are under no statutory or contractual obligation to provide personal data to us. You may prevent cookies from being stored by adjusting the aforementioned settings, selecting the categories of cookies accordingly or by withdrawing or modifying any consent you may have given.

4.5. Duration of storage

For information on the duration of storage for cookies, see our cookie policy. If "persistent" is entered in the "expiration" column, the cookie will be stored permanently until the corresponding consent is withdrawn.

5. Our pages in the social media

5.1. Responsibilities

Responsible for the data collection and processing described below are partly we, Schwarz Media GmbH, and partly the respective operators of the social media platforms. For certain processing operations, we and the platform operators also act as joint controllers within the meaning of within the meaning of Art. 26 GDPR.

We operate the following social media sites:

LinkedIn: https://www.linkedin.com/company/103084520

5.1.1. Responsibilities of the platform operators

We have only limited influence on the data processing by the operators of the social media platform (e.g. management of members and the information shared), we have only limited influence. At the points where we can influence and parameterize data processing, we work within the scope of the possibilities available to us to available to us, we work towards data protection-compliant handling by the operator of the social media platform. of the social media platform. In many places, however, we cannot influence the data processing by the by the operator of the social media platform and do not know exactly what data they process. data they process.

The platform operator operates the entire IT infrastructure of the service, maintains its own data protection regulations and maintains its own user relationship with you (if you are a registered registered user of the social media service). In addition, the operator is solely responsible for all questions questions regarding the data of your user profile, to which we as a company have no access. have access to.

For more information on data processing by the provider of the social media platform and other objection options can be found in the provider's privacy policy:

LinkedIn: https://de.linkedin.com/legal/privacy-policy?trk=d_org_guest_company_overview_footer-privacy-policy

5.1.2. Our responsibilities as Schwarz Media GmbH
5.1.2.1. Purposes and legal basis of data processing

The purpose of data processing by us on our social media presences is to inform customers about services customers about services, promotions, competitions, factual topics, company news and the interaction with visitors to the social media sites on these topics, as well as answering corresponding questions, praise or criticism.

We only reserve the right to delete content if this should be necessary. If necessary your content on our site if this is a function of the social media platform and communicate with you communicate with you via the social media platform. The legal basis is Art. 6 para. 1 lit. f) GDPR. Data processing is carried out in the interest of our public relations and communication. The operator has no influence on the processing of your data by us in the context of customer communication or competitions. competitions, the operator has no influence.

As already explained, we pay attention to the places where the provider of the social media platform platform gives us the opportunity, we make sure that our social media pages are as data protection compliant as possible. as possible.

5.1.2.2. Recipients/categories of recipients

The data you enter on our social media pages, such as comments, videos, images, likes, public messages, etc., will be processed by the social media platform, pictures, likes, public messages etc. are published by the social media platform for this purpose and will not be used or processed by us for any other purpose at any time. We reserve the right only reserve the right to delete illegal content if this should be necessary. This is e.g. in the case of posts that violate the law or are illegal, hate comments, offensive comments (explicitly sexual content) or attachments (e.g. images or videos) that may violate copyrights, personal rights or criminal laws.

We may share your content on our site if this is a function of the social media platform and communicate via the social media platform. If you send us an inquiry on the social media media platform, we may also refer you to other, depending on the required response, secure communication channels that guarantee confidentiality. You always have the option of sending us confidential inquiries to the address given under point A. or in the legal notice.

5.1.2.3. Obligation to provide your data

You are neither contractually nor legally obliged to provide us with personal data. provide us with personal data. If you use our pages on social media purely for information purposes, we do not collect any no personal data from you. If you do not wish to provide us with any personal data personal data, you can still visit our pages. In this However, you will not be able to use any advanced functions such as the messaging function, posting pictures or contributions etc.

5.1.2.4. Storage duration

All personal data that you provide to us in response to inquiries will be deleted or securely anonymized by us deleted or securely anonymized no later than 90 days after the final response to you. The 90-day retention period is explained by the fact that it may occasionally happen that you contact us again about the same matter after a reply and we then have to refer to the previous correspondence. Experience has shown that, as a rule, after 90 days there are no more queries about our answers. If you assert your rights as a data subject your personal data will be stored for 3 years after the final reply to prove that we have proof that we have provided you with comprehensive information and that the legal requirements are are complied with.

All public posts by you on one of our social media pages will remain in the timeline indefinitely in the timeline, unless we delete them due to an update of the underlying underlying topic, a legal violation or violation of our guidelines, or you delete the post yourself. delete the post yourself. With regard to the deletion of your data by the operator itself, we have no possibilities to intervene. The data protection provisions of the respective operator therefore apply in addition. of the respective operator.

5.2. Shared responsibilities

There is a partial relationship with the operator of the social media service in accordance with Art. 26 para. 1 GDPR (joint responsibility):

For the web tracking methods used by the operator of the social media platform, the platform operators and platform operator and we are jointly responsible. Web tracking can also take place regardless of regardless of whether you are logged in or registered with the social media platform. As already we unfortunately have little influence on the web tracking methods of the social media platform. influence. For example, we cannot switch this off.

The legal basis for the web tracking methods is Art. 6 para. 1 lit. f) GDPR. The interest in using social media platform and the respective fan page is to be regarded as legitimate within the meaning of the the aforementioned provision.

Further information on the recipients or categories of recipients as well as the storage period and the criteria for determining the storage period can be found in the data protection declarations of the platform platform operators. We have no influence on these.

The options for exercising your rights to prevent these web tracking methods can be you the privacy policies of the platform operators. You can also contact the platform operators via the contact details provided in the respective legal notice.

With regard to statistics that the provider of the social media platform makes available to us, we can only influence and prevent these to a limited extent. However, we make sure that we no additional optional statistics are made available to us.

Please be aware that it cannot be ruled out that the provider of the social media platform provider uses your profile and behavioral data, for example to evaluate your habits, personal relationships, preferences, etc. Schwarz Media GmbH has no influence on the processing or disclosure of your data by the provider of the social media platform.

6. Your rights as the data subject

Under Article 15(1) GDPR, you have the right to obtain information, free of charge, on the personal data stored about you.

If the statutory requirements are met, you also have a right to rectification (Article 16 GDPR), erasure (Article 17 GDPR) and restriction of processing (Article 18 GDPR) of your personal data.

If the basis of processing is Article 6(1)(e) or (f) GDPR, you have a right to object under Article 21 GDPR. If you object to processing, your data will no longer be processed thereafter, unless the controller demonstrates compelling legitimate grounds for the processing which override the interests of the data subject in the objection.

If you have provided the processed data yourself, you have a right to data portability under Article 20 GDPR.

If the data processing is carried out on the basis of consent granted under Article 6(1)(a) or Article 9(2)(a) GDPR, you may revoke that consent at any time with effect for the future without this affecting the lawfulness of the previous processing.

In the above-mentioned cases, or if you have questions or complaints, please write to or e-mail the data protection officer. You also have a right to lodge a complaint with a data protection supervisory authority. The data protection supervisory authority located in the state in which you live or where the controller is domiciled has jurisdiction.

7. Data protection officer

Schwarz Dienstleistung KG

- Data protection officer -
Stiftsbergstr. 1
74172 Neckarsulm
E-Mail: datenschutz@mail.schwarz